Differentiation Strategy

Differentiation strategy creating differences in the firm's products or services by offering something that is perceived industry wide as unique and valued by customers.

Its also emphasize brand image , unique styling technology, features,  dealer network, customer service or innovative design. Customers are willing to pay a higher price  and customer loyalty.

It also should  constantly upgrade the differentiated features that customers value without significant cost increases.

Comments

Post a Comment

Popular posts from this blog

 Last topic that I want to share is focus strategy is the firm competing in a narrow scope within an industry where  the firm selects a segment or group and tailors its strategy to serve them. Two variants: 1) Cost focus where a firm strives to create cost advantage in its target segments. 2) Differentiation focus where a firm seeks to differentiate its products or services in its target market.
Read more
Cost leadership strategy -Ability to produce a product or service at a cost below what competitors can achieve. -Concentrate on providing a basic and standardized product or service that can be produced at a relatively low cost and made available to a broad target market. - Successful implementation requires a consistent focus on driving costs relatively lower to competitor's cost. 
Read more