Cost leadership strategy

-Ability to produce a product or service at a cost below what competitors can achieve.
-Concentrate on providing a basic and standardized product or service that can be produced at a relatively low cost and made available to a broad target market.
- Successful implementation requires a consistent focus on driving costs relatively lower to competitor's cost. 


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 Last topic that I want to share is focus strategy is the firm competing in a narrow scope within an industry where  the firm selects a segment or group and tailors its strategy to serve them. Two variants: 1) Cost focus where a firm strives to create cost advantage in its target segments. 2) Differentiation focus where a firm seeks to differentiate its products or services in its target market.
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